September 21, 2019 Finance and Tech Publication

This Is How to Cure Cancer with Teachable

Teachable lets people create and sell online courses, create course resources, and promote their e-learning platform using various marketing tools and features. Subscribe to newsHookers.

Teachable Metrics

View live financial and business metrics of Teachable.

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The Thesis

Teachable is an e-learning platform created in 2014 by Ankur Nagpal with a mission to make education accessible, engaging, and profitable. The company allows educators, creators, and other online publishers to build an online education platform within minutes, create various resources, and promote their courses online with extensive platform integrations.

The Hook

  • Firstly, Teachable offers online course creators various tools to build and customize their online course via its platform.
  • Secondly, creators can utilize a wide range of tools and resources to engage their students.
  • Lastly, from coupons to affiliate system, Teachable also provide extensive marketing features that actually work and don’t suck.

Platform Branding

At first, Teachable, lets online e-learning creators build a brand for their platform, which allows the creating and selling of online courses easier, quicker, and better. For example, the company does provide small business owners to choose from existing e-learning templates on its platform or create new pages using an intuitive drag-and-drop studio.


James Blatch, founder, Self Publishing Formula, testified, “It was important to us that our courses would look beautiful and that the software would be easy to use.”

Furthermore, Teachable allows people to create and add engaging multimedia to their e-learning platform to engage their students. Currently, media items such as videos, images, text, audio, and PDF files can all be added to a platform, moreover, files can easily be imported from any of Dropbox, Google Drive, or OneDrive.

Online Course Resources

On the other part, various online community resources can be created and added to an e-learning platform to enhance the learning experience of students. For instance, tools such as quizzes, discussion forums, course program certificates, and many more are some of the many resources a platform can utilize.


Mariah Coz, founder, Femtrepreneur, testified, “Our students just know that we’re providing an amazing, easy experience and they rave about it to us!”

In addition to that, Google Forms and other powerful online survey features can also be inluded to quickly gather student feedback and collect information for students to better understand their level of experience and satisfaction. Further, Teachable powers various platform integrations like Zapier, Intercom, Olark, and Zendesk.

Platform Marketing

Last but not least, building an online course platform is as essential as promoting it to potentials, who are students looking forward to learn new skills. With Teachable, business owners can seamlessly promote their platforms by utilizing coupons to incentivize new enrollments and various payment options can be set to allow students either pay a one-time fee or as a subscription.


Melyssa Griffin, founder, Melyssa Griffin, testified, “Teachable incorporates sales pages, so if you’re not a designer or developer, you don’t have to worry about creating a killer sales page.”

Adding to that, online publishers and creators can leverage the Teachable affiliate system feature to build their own marketing and sales army to aggressively promote their platform to students. There is more, this built-in feature enables creators to reward onboard, reward, and track affiliate partners right within their Teachable dashboard, not just that, there is also a customizable sales pages feature that allows Teachable customers to create own custom landing pages.

Teachable Metrics

View live financial and business metrics of Teachable.

Keep in mind, a representative of the company wasn’t immediately available, however, the story is developing, so kindly check back for updates. In the meantime, you too can — Subscribe to newsHookers!

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