September 22, 2019 Finance and Tech Publication

This Is How MailerLite Will Make You Bite Your Dog

MailerLite is known for its extensive e-commerce email marketing features that also allow online store owners to import products, and automate their campaigns. Subscribe to newsHookers!

MailerLite Metrics

View live financial and business metrics of MailerLite.

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The Thesis

MailerLite was founded in 2010 as an email marketing company, led by Ignas Rubežius, its current chief executive officer. The startup builds a name behind its platform through a dedicated email solution for online store owners, who can import their ecommerce products to the platform and at the same time automate their campaigns seamlessly.

The Hook

  • Firstly, MailerLite does offer a dedicated e-commerce platform integrations for e-store owners.
  • Secondly, customers of the company can easily import their e-commerce products.
  • Lastly, it provides an array of extensive online store automations for nearly 600k customers.

E-commerce Platform Integrations

MailerLite has managed to set itself different from the market by allowing online store owners to connect their stores by integrating any of their favorite platforms such as Shopify or Woocommerce. That being said, these owners can seamlessly leverage MailerLite to sync their data and create email marketing campaigns based on their customers’ purchasing behaviors.


Rob Ford, founder and principal, The FWA, said, “What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices.”

MailerLite enbales its customers to seamlessly create, optimize, and send email marketing campaigns right within their mobile devices. To illustrate, the company automaticaly resizes all created campaigns to ensure there are no flaws such as broken layouts and muddled imagery.

E-commerce Product Import

There’s more to that, store owners can import their products from any of the aforementioned ecommerce platforms with ready-made and customizable product email blocks provided by MailerLite. As a result, businesses save tons of time by automatically uploading their product images, descriptions, and prices directly to their email marketing campaigns.

Online Store Automations

In addition, the company provides online store operators to easily create and automate the workflows of their stores using various actions and triggers. For instance, businesses can create and launch automated emails based on new purchase, new shoppers, first-time customers, and so on.


Eric Johnson, senior researcher, Typeform, said, “We love the simplicity and flexibility of MailerLite. It’s helped us connect Typeform’s online magazine with our audience as we’ve grown from a small to mid-sized startup.”

Personalization is not all about an email subject line or recipient’s name, MailerLite sees this and brings simplicity into it. For instance, customers of the company can send email campaigns using various additional personalization features such as subscriber’s real name and return address, scheduled sending times and segmentation.

MailerLite Metrics

View live financial and business metrics of MailerLite.

Keep in mind, a representative of the company wasn’t immediately available, however, the story is developing, so kindly check back for updates. In the meantime, you too can — Subscribe to newsHookers!

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