October 16, 2019 Finance and Tech Publication

House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents

US Representative Raja Krishnamoorthi, Democrat of Illinois, looks as Acting Director of National Intelligence Joseph Maguire arrives to testify before a hearing of the House Permanent Select Committee on Intelligence on September 26, 2019, in Washington, DC.

Andrew Caballero-Reynolds | AFP | Getty Images

A House panel is requesting a slew of documents from Reynolds after the company ignored the committee’s request to stop advertising its e-cigarettes.

Rep. Raja Krishnamoorthi, chairman of the House Oversight and Reform committee’s panel on consumer products, last month requested Reynolds American, Fontem Ventures, Japan Tobacco International and NJOY to stop advertising e-cigarettes.

Market leader Juul, which is partially owned by tobacco giant Altria, announced it would end all product marketing ahead of the letter’s publication. NJOY in response to Krishnamoorthi’s letter said it will stop advertising its e-cigarettes, the congressman said.

“Two of your competitors have already confirmed that they will not be advertising their products going forward, and we expect more confirmations to come soon,” Krishnamoorthi, D-Ill., said in the letter addressed to Reynolds CEO Ricardo Oberlando. “Your company, however, has given no indication that it plans to halt its advertisements.”

Krishnamoorthi asks for a number documents, including a list of all advertising, a list of all celebrities or social media influencers the company has worked with, all discounts and promotions the company has run and all documents relating to the effect of the company’s marketing strategy on minors. Krishnamoorthi requests the documents by Oct. 24.

Reynolds doesn’t have to abide by Krishnamoorthi’s request since Congress doesn’t have the authority to compel it to stop advertising. But lawmakers can use their investigative authority to pressure a company into compliance with document requests and other tactics that can tie up internal resources.

Reynolds, a unit of global tobacco giant British American Tobacco, did not immediately respond to CNBC’s request for comment. 

Related Posts

The 2020 Medicare enrollment season brings fierce competition for Baby Boomers among insurers

October 16, 2019

October 16, 2019

As Medicare open enrollment gets underway this week for 2020, insurers are putting on the hard press to attract new...

Bank of America posts higher-than-expected profit on retail operations, expense discipline

October 16, 2019

October 16, 2019

Brian Moynihan, CEO of Bank of America, at the Goldman Sachs U.S. Financial Services Conference on December 4, 2018. Michael...

Bank of America shares rise after posting higher-than-expected profit on retail operations

October 16, 2019

October 16, 2019

Bank of America beat analysts’ estimates for profit and revenue as the firm’s consumer and advisory businesses offset a slump...

Fashion start-up Zilingo to train Indonesian women to run their own micro businesses

October 16, 2019

October 16, 2019

The logo of Zilingo is displayed on a window at the company’s office in Singapore. Ore Huiying | Bloomberg |...

Elizabeth Warren refuses to take Kamala Harris’ bait on kicking President Trump off Twitter

October 16, 2019

October 16, 2019

Sen. Kamala Harris (D-CA) and Sen. Elizabeth Warren (D-MA) appear on television screens in the Media Center as they go...

Andrew Yang turns question on Trump impeachment into a slam against Amazon for hurting retailers

October 16, 2019

October 16, 2019

Entrepreneur Andrew Yang speaks onstage during the fourth Democratic primary debate of the 2020 presidential campaign season co-hosted by The...

‘Big Short’ Steve Eisman has a long position, too

October 15, 2019

October 15, 2019

Steve Eisman, an investor best known for shorting stocks, says he’s betting long on Motorola Solutions Inc., a Schaumburg, Illinois-based...

Here are all the areas in health care Amazon could look to expand to, according to one analyst

October 15, 2019

October 15, 2019

Retail giant Amazon‘s expansion into health care has already begun, but there’s a lot more room for it to grow,...

Top drug distributors in talks to settle opioid litigation for $18 billion, report says

October 15, 2019

October 15, 2019

This illustration image shows tablets of opioid painkiller Oxycodon delivered on medical prescription taken on September 18, 2019 in Washington,...

Here’s why this economist says the ‘perfect’ tax rate for the rich is 75%

October 15, 2019

October 15, 2019

The ideal tax rate for the richest 1% of Americans is about 75% — more than twice the current rates,...

United Airlines shares rise on improved earnings forecast, quarterly beat

October 15, 2019

October 15, 2019

A United Airlines airplane takes off at Newark Liberty Airport. Gary Hershorn | Getty Images United Airlines Holdings on Tuesday...

MGM Resorts to sell Circus Circus for $825 million, strikes deal to lease back Bellagio

October 15, 2019

October 15, 2019

The MGM Resorts International Bellagio Resort & Casino stands in Las Vegas, Nevada. Bridget Bennett | Bloomberg | Getty Images...

Kevin Feige named chief creative officer at Marvel

October 15, 2019

October 15, 2019

D23 EXPO 2019 – The Ultimate Disney Fan Event – brings together all the worlds of Disney under one roof...

Top pediatrician tells Congress adolescents ‘do not stand a chance’ against Juul

October 15, 2019

October 15, 2019

Nick Gregory, a 26-year-old manager, vapes on a JUUL at Botany Bay in Lexington, Ky. Charles Bertram | Tribune News...

AMC movie chain to start selling Hollywood blockbusters in the living room

October 15, 2019

October 15, 2019

Shoppers walk through the Easton Town Center Mall in Columbus, Ohio. Luke Sharrett | Bloomberg | Getty Images AMC Entertainment...