Tesla unveiled its crossover SUV electric vehicle on Thursday night but Wall Street was largely unimpressed by it and received it with little fanfare.

The shares dropped more 4.5 percent in trading Friday.

“Overall, we found the event somewhat underwhelming with no major surprises,” Deutsche Bank’s Emmanuel Rosner said in a note.

The Model Y will use about 75 percent of the same parts as Tesla’s low-cost Model 3, CEO Elon Musk said. That makes the Model Y “likely to cannibalize the Model 3,” Morgan Stanley analyst Adam Jonas said.

Cowen analyst Jeffrey Osborne also said the “Model Y reveal underwhelmed us,” especially since “the night held no surprises.” Osborne said investors were looking for a refresh to the Model S and Model X lines, new software or even details on how Tesla’s first quarter is going.

“We remain concerned about the manufacturing timeline,” Bernstein’s Toni Sacconaghi said of the Model Y. “Last night’s unveiling essentially reaffirmed Tesla’s target of ‘volume’ production by the end of 2020.”

A few analysts stuck to bullish sentiment on Tesla as a whole, exemplified by Baird’s Ben Kallo, who said his firm continues “to like TSLA into the Q1 delivery release, as we think the negative sentiment on Model 3 demand and Q1 deliveries is overblown.”

Here’s what all the major analysts said about Tesla’s Model Y unveiling:

“Likely to cannibalize the Model 3, in our opinion. The Model Y offers substantially greater space, nearly identical performance, and nearly as much range as a Model 3… and it has 2 extra seats in a 3rd row which is a very big deal, especially for the US market … Pricing of Model Y is modestly more (less than 10% more?) than the comparable Model 3… and many might argue you get a lot more bang for the buck in the Y … With this potentially bullish catalyst out of the way, we anticipate a cautious narrative to resume its course until Tesla can put to bed market concerns over near-term demand, cash flow, and liquidity.”

“No major surprises with the car. As expected, the car looks very similar to the Model 3 (picture a Model 3 plus an SUV bulge in the back) … We remain concerned about the manufacturing timeline. Last night’s unveiling essentially reaffirmed Tesla’s target of “volume” production by the end of 2020. This timeline appears similar to the original timeline for the Model 3 ramp, which was ultimately delayed by 9-12 months. That said, Model Y could enjoy a smoother ramp due to its shared platform … That said, Tesla does appear modestly better prepared this time around.”

“With the Model Y vehicle only priced at a $4k premium to the Model 3, we think investor focus will hone in on potential cannibalization of already waning Model 3 demand and the company delivering on margins as it moves to larger scale production. And with no incremental products unveiled (like the pickup truck the company is working on or a potential refresh of the S/X) and no further commentary on Model 3 demand (which investors have been looking for), we think shares could see pressure in trading today. … we estimate the company is likely to see between 200k and 400k orders (in totality) for the product given consumer preferences for utility vehicles vs. sedans.”

“Tesla’s Model Y reveal underwhelmed us … The night held no surprises – no S/X refresh, no new software, and no details on 1Q19 … We believe investors will leave the Model Y launch with a neutral to negative outlook on the Tesla story for multiple reasons … We believe the event was more of a capital raising effort and branding exercise. We do not see the new Model Y igniting elevated demand or enthusiasm for the Tesla brand … There was no refresh of the S/X platform … There was no “one more thing” – nothing incremental to get the Tesla bulls excited.”

“Although the Model Y is unlikely to be available to consumers until at least 2020, it will likely represent one of TSLA’s most important models, as it caters to the currently very hot crossover market (in the US and globally). However, it should be noted that all automakers are increasingly chasing the CUV segment and will be launching a slew of new models, which will likely drive an overcrowded market. This will eventually lead to pressure on price, margins, and returns for the entire industry.”

“Model Y may be most important vehicle in Tesla’s history, addressing fastest growing US segment at a lower cost than S … We expect Model Y to see strong sales but with an expected launch in late 2020; the key is what will drive demand until the Y launch – we see new geographic releases and existing model refreshes of S & X staggered across the next couple of years driving sales.”

“Overall, we found the event somewhat underwhelming with no major surprises … All in, we believe this event will not detract investor attention from ongoing demand/margin concerns for Tesla’s current lineup, and with 1Q19 earnings and cash flow set to be really weak, the stock could remain under pressure in the near term. Beyond it, Tesla will need to demonstrate acceptable gross margins on Model 3 including some standard range models, which could take time and will be very mix dependent.”

“The Model Y Unveil proved long on recapping TSLA’s corporate history with few surprises in the vehicle … We believe timing, specs, and price range are largely in line with investor expectations and that many questions remain about capex needs, manufacturing logistics, and depth of demand. We would expect shares to be flattish on the event.”

“We believe solid performance specs should position the vehicle well in the attractive and growing market for premium/luxury SUVs. The announced production timeline was in-line with our expectations (higher priced variants will be produced first, expected in Fall 2020) and the company has begun taking orders for a $2,500 deposit. We continue to like TSLA into the Q1 delivery release, as we think the negative sentiment on Model 3 demand and Q1 deliveries is overblown … We think sales of the Model Y should be supported by growing market for premium/luxury crossovers and SUVs. We estimate the U.S. market for premium CUVS/SUVs to be over 1.5M vehicles annually, based on historical sales. We think the Model Y will be able to capture market share (similar to the Model 3) given its competitive pricing and specifications compared to other cars in the class.”

“Tesla unveils the Model Y but event may fall shy of whisper expectations … The model Y is to the Model X as the Model 3 is to the Model S. A more economical and presumably higher-volume version of Tesla’s X … While we anticipate that the Model Y will take time to be a meaningful contributor for Tesla 2021, we view the design and development as further evidence that the company is moving far faster than the legacy auto OEMs and still has a commanding lead in EVs.”

Facebook said Friday it’s launching a new AI tool to detect revenge porn before it’s reported. That saves victims of the unwanted intimate posts the time and trial of getting the posts taken down.

It’s Facebook’s latest attempt to rid the platform of abusive content. The company has recently come under fire for the working conditions of contracted content reviewers who moderate posts on the site, so a successful AI detection tool could be a step in the right direction.

“Finding these images goes beyond detecting nudity on our platforms. By using machine learning and artificial intelligence, we can now proactively detect near nude images or videos that are shared without permission on Facebook and Instagram,” Facebook’s Global Head of Safety Antigone Davis said in a blog post.

The tool is trained to recognize a “nearly nude” photo — a lingerie shot, perhaps — coupled with derogatory or shaming text that would suggest someone uploaded the photo to embarrass or seek revenge on someone else. The flagged post is then sent to a human reviewer for confirmation.

In most cases where the flagged post is found to be in violation of the company’s community standards, Facebook said, it will disable the associated account.

Facebook also said it’s expanding a previously announced pilot program that lets Facebook users preemptively upload and flag images that they fear could be posted as revenge porn. Davis said the company has received positive feedback from the program, but called it an “emergency option.”

The company is launching a support hub for victims of revenge porn, called “Not Without My Consent,” developed with experts and victims organizations.

WATCH: Zuckerberg’s push to make posts private could cause more misinformation, says expert

—The Associated Press contributed to this report.

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The shooter in at least one of the two mosque attacks in New Zealand on Friday used social media to stream his deadly rampage live.

Shortly after, tech giants scrambled to remove his accounts, but versions of the video remained on some sites hours after the shootings, which killed at least 49 people.

Facebook, Twitter and Google’s YouTube all said they removed the original video following the attack. But hours later, people still reported online that they were able to find versions of the video on the platforms.

Twitter removed the original video and suspended the account that posted it, but is still working to remove copies that have been posted from other accounts. Twitter said that both the account and video violated its policies.

“We are deeply saddened by the shootings in Christchurch today,” a Twitter spokesperson said in a statement. “Twitter has rigorous processes and a dedicated team in place for managing exigent and emergency situations such as this. We also cooperate with law enforcement to facilitate their investigations as required.”

Facebook also removed the stream and has also been working to remove content praising the attack.

“Police alerted us to a video on Facebook shortly after the livestream commenced and we quickly removed both the shooter’s Facebook and Instagram accounts and the video,” said Mia Garlick of Facebook’s New Zealand office. “We’re also removing any praise or support for the crime and the shooter or shooters as soon as we’re aware. We will continue working directly with New Zealand police as their response and investigation continues.”

Facebook has previously experienced abuse of its livestream function and has taken steps to detect problematic streams in real time. In 2017, the company added additional measures to detect live videos where people express thoughts of suicide, including using artificial intelligence to streamline reporting, and adding live chat with crisis support organizations. These policies followed a series of suicides that were reportedly livestreamed on Facebook’s platform.

Several people tweeted that they have been able to find repostings of videos of the attack on Youtube more than 12 hours after it happened, even though YouTube said it took down the original video, which violated its policies. A straightforward search on YouTube will generally yield legitimate reports from news organizations, but graphic videos could still be easily found if a user filtered results by upload date.

YouTube has taken steps to ensure legitimate news reports are prioritized when searching for a trending event, rather than other videos that have the potential for spreading misinformation. In July, YouTube said in a blog post that its Top News section would highlight videos from news organizations and it would link to news articles immediately in the wake of a breaking news event.

Those moves can prevent videos from bubbling up at the top of search results or appearing in YouTube’s trending section, but that doesn’t necessarily stop them from being uploaded to the site.

A YouTube spokesperson said in a statement: “Shocking, violent and graphic content has no place on our platforms, and is removed as soon as we become aware of it. As with any major tragedy, we will work cooperatively with the authorities.”

The video also appeared in a Reddit forum dedicated to violent videos, where users discussed and commented on the images. The forum is protected by a warning of disturbing content which visitors must acknowledge before viewing the page. Reddit removed the video and similar links at the request of New Zealand police, according to the Redditor who first posted the video. But users who found the video elsewhere online claimed to have downloaded copies and were offering to share the files in direct messages.

“We are actively monitoring the situation in Christchurch, New Zealand,” a Reddit spokesperson said. “Any content containing links to the video stream are being removed in accordance with our site-wide policy.”

— CNBC’s Sara Salinas contributed to this report.

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Watch: 49 people killed in shootings at New Zealand mosques

Uber, Lyft and a bevy of other electric scooter companies have been the stars of the 2019 South by Southwest conference with thousands of scooters whizzing around Austin, Texas.

Among the key players are startups Bird and Lime and ride-sharing giants Lyft and Uber, which operates a scooter brand called Jump. There’s also Spin, which was acquired by Ford in November for a reported $100 million.

Since the rise of electric scooters in early 2018, Austin has emerged as one of the cities most quick to adopt the new form of transportation. There are currently nearly 9,000 of these vehicles scattered across the Texas capital, according to city data. But SXSW has served to introduce the scooters to attendees from around the U.S. and abroad. More than 324,000 attendees came to the conference from outside of Texas in 2018, according to SXSW demographics data.

What’s exciting about the festival here in Austin is that wherever you want to go at anytime in any place you can hop on a scooter and that’s really the vision of micro mobility,” said Ben Bear, Spin chief business officer. “It’s a service that’s flexible that’s efficient that’s fast that’s fun that’s cheap but then you can rely on.

Tesla shares tumbled in morning trading Friday, hours after the company unveiled the Model Y crossover utility vehicle that some Wall Street analysts are calling “underwhelming.

“We thought the unveiling was a disappointment and are seeing a classic ‘sell the news’ situation this morning,” CFRA analyst Garrett Nelson told CNBC.

CEO Elon Musk dove into one of the hottest segments in the automotive market with the long-awaited debut of the Model Y at its design studio in Los Angeles on Thursday night.

“It’s wild to think about, 11 years ago today we’d made literally one car. And a year from now we’ll have made a million,” Musk said.

The electric-car maker’s stock fell by about 4 percent in intraday trading, further straining shares that are down by more than 16 percent and have lost more than $7.4 billion in market value so far this year. The company, which was valued at $50 billion as of Thursday’s close, faces increased competition and mounting pressure on profit margins as it tries to lower prices on its lineup of all-electric vehicles.

The Model Y will cost $39,000 to $60,000, depending on the extras, and is about 10 percent bigger than Tesla’s Model 3 midsize sedan. It features seven seats, a panoramic glass roof and 66 cubic feet of cargo space, Musk said, showing off a Model Y prototype at the Tesla Design Center on Thursday night.

Nelson said the car design was “more or less” what he expected.

“The problem was the timing of first deliveries,” Nelson said. “At the Tesla shareholder meeting last June, Musk said that first Model Y deliveries were likely in the first half of 2020, now he’s saying fall 2020 for higher-priced versions and spring 2021 for the $39,000 version.”

Competition is really heating up against Tesla, with companies from Ford to Ferrari planning to introduce their own all-electric lineups in the coming years.

“Tesla is going to face significantly increased EV competition starting with the 2021 model year vehicle, which will be available starting in the spring of 2020,” he said.

Others were more sanguine on the prospects for the vehicle.

“As we had the opportunity to test drive the car, we were very impressed with the interior and feel of the Model Y on the road as it did not drive like a crossover SUV,” Wedbush analyst Dan Ives said in a research note Friday. This could be a major competitive advantage for Tesla, he added.

The total market for crossovers is “massive,” Ives said. Over the next three years, the Model Y could make up 15 to 20 percent of overall unit sales for Tesla, “and thus be a major shot in the arm for Musk & Co. going forward.”

Facebook stock is falling Friday, the day after Chief Product Officer Chris Cox announced he was leaving the company in light of its recent pivot to privacy.

Shares fell as much as 4.5 percent in early trading, sinking below $163 at its lowest point. The stock eased off in mid-morning trading and was last seen roughly 2.5 percent down.

Insiders told CNBC that Cox was the “heart and soul” of Facebook. He was among the earlier employees and reported directly to CEO Mark Zuckerberg. His departure hangs uncertainty on Facebook’s recent announcement to integrate its family of apps and prioritize private communication.

Separately Friday, Facebook drew criticism related to a terrorist incident in New Zealand in which a shooter live-streamed his attack on Facebook. The shootings claimed at least 49 lives.

The company was alerted to the post by New Zealand police and said it has been taking down re-postings of the video and messages praising the shooter as it becomes aware of them.

On top of that, Facebook suffered its longest outage ever this week. The service was reinstated Thursday after a widespread outage that last nearly a day.

In a statement Thursday, the company blamed a “server configuration change that triggered a cascading series of issues” for the outage.

The stock shed 1.8 percent by the end of trading Thursday.

Friday’s stock losses cap a rough week for the company.

A proposal by Massachusetts Senator and presidential candidate Elizabeth Warren to break up big tech continued to garner headlines and raise concern in the investor community. Warren’s proposal would see Facebook divesting its major acquisitions, WhatsApp and Instagram.

The risk to many of the so-called FAANG stocks — Facebook, Apple, Amazon, Netflix and Google — led one analyst to favor Netflix by sheer default.

Meanwhile, federal prosecutors are probing Facebook’s data-sharing partnerships with device makers, according to a report by the New York Times published Wednesday night.

“It has already been reported that there are ongoing federal investigations, including by the Department of Justice,” a spokesperson for Facebook said in a statement to CNBC. “We are cooperating with investigators and take those probes seriously. We’ve provided public testimony, answered questions, and pledged that we will continue to do so.”

WATCH: Former FCC Chairman under Obama weighs in on data privacy, big tech regulation

The electric car has become so popular that it could cost 3 million auto industry jobs in the next three to five years, according to a prominent analyst.

Morgan Stanley’s Adam Jonas said in a research note Friday that the auto industry is going to see serious, widespread changes to its labor force. Jonas said electric vehicle production will lead to heavy workforce cuts as companies like Elon Musk’s Tesla push big automakers to make them part of the mainstream.

“As auto companies shift production towards electric vehicles, we expect increased pressure on a 100-year-old auto ecosystem supporting millions of jobs globally…representing a risk to labor relations, earnings and the balance sheet,” he said.

Jonas earned a wide following on Wall Street for his early calls on Tesla, as well as his thoughts on electric vehicles. He recently has begun highlighting how electric vehicle start-ups are challenging automakers by transforming the way cars are made.

Morgan Stanley estimates that the global auto supply chain employs “in the range of 11 million people.” Jonas pointed to recent statements by VW Group CEO Herbert Diess, who said it takes 30 percent less labor to produce an electric vehicle than a similarly priced car that has the traditional internal combustion engine. This would result in a headcount cut of more than 3 million workers from the global auto industry.

But that number could increase, Jonas said.

Jonas said tech start-ups like Tesla and Rivian could build electric vehicles at “a 50 percent reduction in direct labor … or more.” That would reduce the global auto supply chain labor force even further. Even at just a 30 percent cut, Jonas estimates the labor force reduction would cost automakers “collectively and over time upwards of” $60 billion.

Maintenance and servicing for electric vehicles is less expensive than traditional cars, another consideration in terms of the labor force needed as the switch to the newer cars continues.

Amazon is testing a new way to bolster its relationship with start-ups and possibly bring in more capital to the ecosystem. The fledgling effort, known as the Amazon Web Services Pro-Rata Program, is designed to link private investors with companies that use AWS, as well as venture funds whose portfolios are filled with potential cloud customers. Amazon is not investing money through the program.

The Pro-Rata program is being run by Brad Holden, a former partner at TomorrowVentures (founded by ex-Google CEO Eric Schmidt), and Jason Hunt, who are both part of AWS’s business development team focused on angel and seed relationships, according to an email they sent to investors in January.

“The Pro-Rata Program is a new pilot intended to connect family offices and venture capitalists for specific investment opportunities from the AWS ecosystem,” according to the email, which was viewed by CNBC. “Pro rata” refers to the rights investors have to put money in subsequent rounds.

AWS has built a $25 billion enterprise tech behemoth by luring big companies and government agencies onto its cloud, and it now accounts for the bulk of Amazon‘s profit. Ever since getting off the ground over a decade ago by providing computing and storage services for start-ups, AWS has counted on young and emerging companies for a big part of its success. Start-ups bring innovation to the platform and some, like Lyft, Pinterest and Slack, grow up to be large enterprises with hefty technology budgets.

Previously, Amazon and its smaller cloud competitors, Microsoft and Google, have attracted start-up developers through promotional credits that let them get started for free before they’re even generating revenue. Amazon also has a program called AWS Activate, which partners with over 3,000 incubators, accelerators, venture firms and other groups to expand use of the technology.

The new program is another effort to bring more new start-ups into the fold.

While Amazon is doing some start-up investing of its own through AWS and the Alexa Fund, this program is different. Holden and Hunt aren’t putting in Amazon money, but are targeting specific companies and funds raising capital, and inviting investors who otherwise wouldn’t have access to the deals to get a piece of the action.

In the email, AWS listed three companies and four firms that were raising capital. The companies were supersonic jet manufacturer Boom (raising $100 million), men’s health products maker Roman ($50 million) and FreightWaves ($20 million), a provider of data and analytics for the freight market.

For each, investors had to commit a minimum amount (ranging from $20,000 to $500,000) by late January, and were told they’d be investing through a fund. For example, Torch Ventures had a $20 million allocation for the Roman financing round, and investors could participate in that specific fund if they were willing to put in at least $500,000. There’s no management fee, but investors agree to pay 10 percent of the carried interest (or profit) to Torch if returns are up to 1.5 times the amount of the investment, and a bigger percentage if the gains are higher.

Torch Capital is one of the four venture funds available to investors, the email said. The New York-based firm, which is focused on early-stage consumer start-ups, was raising a $60 million fund, with a 2 percent management fee and 20 percent carried interest. Story Ventures was raising $30 million and Shrug Capital was raising $10 million at the time of the email. The fourth fund was from Liquid 2 Ventures, whose founding team includes Hall of Fame quarterback Joe Montana, though the size of the fund wasn’t disclosed.

These are high-risk bets. Boom is trying to build jets for 55 passengers that will fly over oceans at twice the speed of sound for the same price as a business class ticket. Roman is developing treatments for erectile dysfunction, hair loss and genital herpes and faces the risk of liability and regulatory oversight.

Holden, who’s based in the Bay Area, and Hunt, who works out of New York and Los Angeles, say in the email that they’re running the pilot program, but investors are responsible for doing their own research on each deal and allocations are at the discretion of the fund manager or company. In other words, just because AWS is inviting you in, doesn’t mean you’re guaranteed a spot.

“While investments are sourced from managers we trust, participants are expected to perform their own due diligence on all investments,” the email said. “This pilot is intended to connect managers to discuss potential investments.”

The email doesn’t say if Amazon has any way of making money from the project. An Amazon spokesperson declined to comment, and neither Holden nor Hunt responded to requests for comment.

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Signify Health, a health-tech company that helps monitor patients outside of the hospital, has acquired TAV Health, a start-up that builds cloud-based tools to connect health providers to community health services.

CNBC has learned that the deal was in the high double-digit millions, but the companies declined to comment further on the financial terms. Signify has a multi-billion dollar valuation, the company said.

Signify works on a space that has become an increasingly hot topic for health tech companies — and has drawn the attention of tech giants like Facebook — as medical companies look for new ways to factor in “social determinants” to keep patients healthy after they leave the hospital or doctor’s office.

To keep people healthy, sometimes providing great access to doctors, surgeries and tests isn’t enough. What also matters is whether a patient has secure housing, fresh produce and a network of caregivers. Otherwise, they could relapse after a surgery or procedure and end up back in the hospital.

The convergence of these health and social factors is often referred to as the “social determinants of health,” and it’s increasingly a big trend in the investing world.

“Our biggest problem is that there are a ton of social factors that stand in the way of us making an impact,” said Signify CEO Kyle Armbrester

Signify tracks how patients with chronic conditions are faring in nursing facilities and in the home on behalf of its health plan customers. Signify does that by sending over a care team to check in on the patient’s environment at home, where they look at things like how much food is in the fridge or if the carpet is smooth to prevent accidental trips and falls. With that data, it’s building a more robust health record for each patient.

The privately held company was formed in December 2017 after a merger of CenseoHealth and Advance Health, which was managed by the private equity firm New Mountain Capital. It’s run by a former executive of electronic medical record company AthenaHealth.

Armbrester said the company is acquiring TAV, which connects community health organizations like Meals on Wheels with health providers, as it looks to focus more deeply on those social factors.

San Antonio, Texas-based TAV Health was founded by Jamo Rubin, a doctor and serial entrepreneur, who said he started the company because in the medical world, “it’s so clear to me now that in the hospital environment or clinic environment, what’s really going on with patients is hidden from clinicians.”

Companies like TAV and Signify Health can afford to take a more active role in monitoring people’s health because hospitals and insurers are increasingly looking for ways to avoid expensive health outcomes, including readmissions to the hospital after a procedure. The federal government in the U.S. is increasingly penalizing hospitals for excessive readmissions, in a goal to better link payment to the quality of care.

These companies are also taking advantage of a big trend that involves taking on risk for a patient population, and making money by keeping those people as healthy as possible.

“We see this as an investment in preventative health,” said Matthew Holt of New Mountain Capital, which invested in Signify Health. Holt described the goal for Signify as building a longitudinal record of patient health, including their social and environmental factors, which will be securely stored and shared with plans, doctors, caregivers, employers and also the patients themselves.

He described this as the “single most important element that will enable bending of the U.S. health care cost curve.”

WATCH: I tried the ketogenic diet with help from a gadget that tracks your progress

Google Maps has an experimental new feature on iPhone and Android that shows you exactly where to walk when trying to get to a destination.

While it’s fine on a phone, it’s more interesting as a vision of the future. It shows one way augmented reality glasses — which superimpose computer images over the real world — could actually be useful.

Google was early to the idea with Google Glass, which launched in 2013. It received a lot of negative attention because of its odd style and video cameras and never took off as a consumer product, but is still being used in some businesses.

But a lot of other companies are working on the problem, imagining that augmented reality glasses could someday replace smartphones.

Microsoft just released the second version of its Hololens, and start-up Magic Leap released a version of its glasses for software developers last year. Apple is betting big on augmented reality on its iPhones, and is reportedly building AR glasses that could enter mass production this year.

I used the new Google Maps feature, which isn’t yet available for everyone, to walk to a coffee shop downtown. Instead of having to figure out the exact roads I was supposed to walk on, and in what direction, the AR feature pointed the way and even showed me exactly where I needed to go. It’s only for walking directions, since the maps in your car and other places can already tell you if you’re heading the right way.

It’s amazing. Here’s what using Google Maps AR is like.

That’s the gist of it. Google can point you along the way if you get lost but, in general, you’re supposed to keep your head up while you walk, and only check the app if you get lost. Google just points the way.

One day, when we have smart glasses on our heads, Google and other companies will be able to tell us exactly where we’re going right inside the lenses. And since we’re already looking up, we won’t need to worry about walking into anything.